Just what could you use a voice over artist for

By Jeff Wenberg


Why would you ever wish to hire another individual to complete work that you're totally able to perform? It is a question I've asked myself plenty! Well I'll just say this, just because I CAN do a task doesn't always suggest I SHOULD. Employing a voice over artist that can be the voice of your product or service can actually help to increase performance in your organization in more ways than one.

There are plenty of reasons I suggest simply because you can do a task doesn't always mean you should. Do you have the skills required to create voice overs on a consistent basis for your product or service? When you are doing work ON your business rather than IN your business a lot of times you simply won't have the available opportunity to be constantly creating voice overs for a variety of tasks. That is where a voice over artist could possibly be brought in and allow you to win back your schedule for other projects. Having said that, if you love producing them, then obviously try a different kind of professional in order to provide time to create them yourself.

Next, technology has made it increasingly easy for anyone to produce voice overs. One important thing it doesn't necessarily do is have a guide book for making them sound awesome. There are so many things that go into getting an excellent sounding recording. If you don't have the right hardware and software packages it doesn't matter how hard you try, an experienced voice over artist will always sound better than you. Only because they own the items and have the expertise you need if you wish to achieve outstanding results. They do this for a living, so they've put in the financial commitment both in the tools as well as in the time to discover the right way to use it all correctly. I'm not claiming you can't figure it out, or purchase the correct tools. I'm simply stating not every business has the time or funds to do so.

Going one step further, have you set aside the time to understand the way to properly record your voice by speaking the ideal way? Many people don't realize how monotone they usually are. A voice over artist needs to pay attention to using quite a bit of variance in tone to avoid becoming monotone. It's a little thing that can go unnoticed if done right, but if done improperly your clients won't be purchasing your latest and greatest item or service. Additionally, there's a thing known as mic technique you should pay attention to. That's where the mic is located in front of your mouth to catch the best sound while steering clear of plosives, or the bursts of air that rush from the mouth when you say words that begin with P's, B's, and C's. If it is uncomfortable to focus on your recordings, say farewell to that new customer.

So again, I'm not indicating that you shouldn't create your own tracks, I'm just saying that you need to figure out where your energy and time is the most suitable to GROW your business and not just to work in it. Finding a voice over artist to enable you to produce your items will ensure you get that extremely polished edge that can make you stand out from your competition.




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